This program provides a $500 Exclusive Cash Reward on the purchase or lease of eligible new 2022/2023 Ford or Lincoln vehicles. Military Exclusive Cash Reward is available to active members, retirees, veterans within 24 months of separation of an eligible military branch, spouses/surviving spouses and other household members who are U.S.
For example, if a car has an MSRP of $25,000 and there is a holdback of 3%, then the dealer will receive $750 from the manufacturer whenever he sells that vehicle.Ī dealer could run a highly profitable operation simply off the holdback they receive The holdback is paid on a quarterly basis and is usually equal to 1 - 3% (3% for Ford) of the total price of the vehicles. One reason is due to a payment called holdback, which the dealer receives from the manufacturer for each car they sell.
Well, not only could that dealer stay in business, they were probably making a killing on their vehicles - even when selling them at invoice price. Have you ever seen a car ad where a dealer is "giving away" cars at invoice price? You may have wondered how a dealer could sell their cars at invoice and still stay in business. The Hidden Profit Dealers Don't Want You to Know: Holdback Versus the far less generous X-Plan, from when I qualified for Z-Plan and A-Plan I recall that one big benefit (3% of MSRP) was that your price did not include "Dealer Holdback".
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